Your average hotel room scene is known to us all. We are rich in a sea of packaging: individually packaged soaps and shampoos, piles of towels, stationary and daily newspapers. However, currently often overlooked environmental awareness is beginning to penetrate the hotel market to varying degrees. Thanks to the Terra Jackson Hole Hotel, the first in the green hotel collection introduced by the Terra Resort Group, & # 39; green & # 39; has been raised to a bold, uncompromising level of luxury and comfort.
The motivational framework of Terry is the harsh landscape of Wyoming and the pristine Grand Tetons – 97% of this area is a national reserve. Under the influence of the environment, Terra owners / developers moved to the construction of a low-impact hotel that would be a joint partner of the existing environment. From the very beginning they pledged to build a LEED certified building, and then went far beyond the LEED criteria, still offering guests a pleasant experience at the hotel. Samantha Denny, director of corporate marketing at Terra Resort, sums up the mission of the Group: "Various members of the Terra executive group are former directors of Four Seasons, whose goal was primarily to create a luxurious guest experience with amazing, intuitive service, a beautiful environment filled with bright, comfortable rooms – and then surprise our guests with how sustainable it is. "
The utility bills were below the budget and we actually save 35% of water a year
The Terra approach is socially responsible as well as the right business strategy. Data collected in the latest Y Partnership survey support the Terra formula: while 78% of Americans consider themselves environmentally conscious, and 54% of these respondents may favor an environmentally responsible hotel, only 1 in 10 consumers will actually be willing to pay a higher rate for "green"
So, although consumer awareness of a supplier's efforts to operate in an environmentally sound manner may be sufficient to trigger a change in patronage, unless all prices are equal, the green factor alone is rarely enough to lure the consumer. This explains why some centers advertised themselves as "green" because their main draw did not bring the desired return on higher initial costs.
At Terra, "green lies in the details." The eco-boutique hotel with 72 rooms offers energy-saving windows, custom mattresses made of organic cotton, without chemical cleaners, a sophisticated air filtration system, heating and cooling system that can be monitored by zone – for example, the heat in the bathroom and bedroom can be adjusted as to be warmer than the seating area; when the room is empty, the system may be in energy saving mode. The water system is also ecological thanks to flushing with two buttons; and the landscape architecture has been designed so that conservation does not require additional water efficiency. "One of the biggest environmental challenges is that monitoring and reviewing energy and water production, etc., requires a lot of time and attention." To help us focus on our commitment to environmental protection, we've appointed a Corporate Director for Sustainable Development. In this role, Ashley Morgan is responsible for all purchases at the hotel. It acquires suppliers who provide high quality luxury green alternatives and wonder about social responsibility in their business. "
In some cases, the Terra team had to work with a salesman to develop a five-star organic product that did not yet exist. Morgan found it necessary to supply the rooms with mattresses made of organic cotton and recycled steel springs. While mattresses cost twice as much as comparable unfriendly beds, the Terra executive team realized the vital need to preserve greenery. The bed is part of the hotel with which guests have the closest contact. While Terra acknowledges that start-up and LEED costs are higher than costs incurred for non-green construction, Denny claims that Terra focuses on long-term return on investment.
Interestingly, the costs incurred on the operational side are the same, if not less than in a comparable luxury hotel. "In fact, utility bills were on the budget, and we actually save 35% of water a year," says Denny. Although perhaps a little early to say, the staff seem as satisfied as the guests.
… our managers are very proud and enthusiastic about our green mission. A strong spirit of innovation is raising the bar in terms of environmental protection …
In a competitive hotel market and difficult economic times, clarity of message and brand are key. Terra successfully passed the luxurious aspects of the resort, while committing to "green" hospitality as an added bonus. Guests are attracted by the luxury and service of the hotel, and also feel better in the surroundings.
When JDRQuest & Co. was tasked with finding the director of the Area Spa at Terra Resort, we knew that passion and commitment to quality and innovation are key criteria. Those candidates who are enthusiastic and committed to real estate missions will have the strength to stay and have the greatest impact on business in the shortest possible time.
o The company, which presents a strong philosophy and point of view, attracts like-minded and passionate employees, creating perfect synergy in the workplace.
o A strong philosophy of altruism and social responsibility helps retain employees in the company because it speaks to them personally, connecting to a higher cause and making a difference.
o Research has shown that the work environment has a direct impact on employee performance and overall satisfaction. At Terra Resort, employees feel that an open, bright atmosphere and sophisticated air circulation system contribute to their wonderful work environment.
o "The future of luxury will be to give the product real meaning – to show that the product is sustainable and show true sensitivity to the community" is gaining importance in today's competitive market. Companies that decide to stand out in providing this unique guest experience in a small way will certainly offset the initial costs with repetitive activities and high customer satisfaction in the long term.
at & # 39; Greening & # 39; is quickly becoming an expectation from enlightened travelers and the focus of the rising generation of Millenials who are committed to the "green" future